About The Project


For this project, I worked on designing a responsive website with the target demographic in mind.  According to research, the contemporary art and design audience consists of well-educated professionals aged 35 to 60. As a result, I attempted to keep the design as simple as possible for individuals who are unfamiliar with technology. This did not, however, prevent me from including several entertaining and creative elements. I designed a feature where the logos spell out MOCA at the bottom of the page using the sticky element. Additionally, by using white space and keeping the color palette simple, the overall website design avoids distracting users from the main emphasis, which is the exhibitions. Overall, the design is easy to understand and interact with, so please visit my website if you're interested!


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Roughs

Comps & Wireframe




Visual Identity

Logo

Typography

Helevtica
Aa123


Helevtica Bold
Aa123

Colors

#000000


#ffffff